Ali Hugo is a Canadian singer-songwriter. Ali started his professional singing career at the age of eight when he joined the family "LEO" band as the lead singer. In his teens, Ali launched the "Spin Around The Mall Tour," playing at various local shopping malls. After graduating from high school, Ali focused on developing his skills as a songwriter and studio recording artist. Ali successfully completed the recording of a 10-song demo. Subsequent to gaining professional experience recording at prominent studios in Toronto, such as Metalworks Studios and Studio 9, Ali went knocking on the doors of every major record label searching for a record deal. Having been unsuccessful in securing a deal, Ali shelved the demo and pursued his academic studies, obtaining a bachelor's degree in finance from the University of Bedfordshire, UK, where Ali graduated with honors. By 2015, Ali had adopted the DIY approach to making music and released his instrumental album "New Generation Farahan" on the indie label HugoProductions Records. On this album, Ali takes credit for writing, arranging, playing all the instruments, mixing, mastering, as well as producing "New Generation Farahan." "New Generation Farahan" entered the indie charts top 10 at No. 8. Featured on the album is the No. 1 hit single "Tears of a Broken Heart," which reached No. 1 on the Ethno Cloud North American charts and No. 3 on the world charts. The video for that song also skyrocketed up the North American video charts to reach No. 3. Hugo is also known for his skills in the strategic marketing and promoting of his music.