Ethnically and Culturally Inspired Music
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ABOUT
The GroundUP Music label is an oasis for artists in the ever-changing world of independent music. Our goals are to keep the music business away from the music, empower each artist with the tools they need to successfully tour and sell records on the road, and match each group with their ideal listening audience. We welcome diversity in genre, style, and geography. The basic ethos of the label is that if it sounds good, people will listen.
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