Ali Hugo’s third single from his Afrodisiac EP is charting new territory once again. Hugo is no stranger to experimenting with different genres of music, with this new song titled “ Bora Ninywe Sumu” or “The Poison Song” being a first of its kind in the genre of Swahili opera. The song was penned by Hugo’s grandfather Iddi Farahan. The poison so... more

The Ali Hugo Fanclub hopes that its members have started 2022 thriving towards achieving their high-fly ambitions. That's how the new year began for Hugo. Hugo was determined to increase radio airplay of his music and fans subscribing to his music in the French Canadian city of Montreal. However, the fact that the Montreal music market is highly... more

Canadian Singer-Songwriter Ali Hugo’s love for country music is no secrete. First, there’s the country-oriented tune “You’ll find love” with its thumping banjo from Hugo’s Time Machine EP. To help promote the release of that single on country radio in 2018 in North America, Hugo supported the song by publishing a short story also titled “You’ll ... more

The strategy of creating music inspired by a particular concept is increasingly becoming difficult to market. Does this mean the death of the music Album? Not necessarily. Through innovative music marketing, concept albums will continue to make an impact on listeners. Thus, each song of the album has to have a marketing strategy of its own. That... more

Winter Holidays are a great time to share a joyful season with friends and family. Sounds of superb, joyous music should surround festive times. Belief Records, with the support of UnitedMasters, is thrilled to curate the Ali Hugo Instrumental Playlist. The list will be your soundtrack to a memorable winter holiday. Whether shopping for prese... more

The team at Belief Records has been busy building strategic plans for promoting Ali Hugo’s upcoming Swahili EP “Afrodisiac.” The group started by collecting fans’ responses on their preferences for streaming Ali Hugo’s music and accessing Ali Hugo related content, news and information with the launch of the Afrodisiac survey. Next, the team revi... more