The team at Belief Records has been busy building strategic plans for promoting Ali Hugo’s upcoming Swahili EP “Afrodisiac.” The group started by collecting fans’ responses on their preferences for streaming Ali Hugo’s music and accessing Ali Hugo related content, news and information with the launch of the Afrodisiac survey. Next, the team reviewed past successful strategies and how we could recycle them into the new project. “One of the fundamentals of working on any new recording project is managing the project budget,” said Touba Alam, the Digital Marketing specialist at Belief Records. “I know that I’m on a budget, and I need to invest funds to generate the maximum amount of exposure for Ali Hugo,” stated Alam. In the past, we have spent quite a bit of money promoting Ali Hugo on various social media networks, including Facebook, Instagram and Youtube, which helped Hugo build a good fanbase. However, none of those accomplishments come near to what we were able to accomplish with Tik Tok. By posting just one video titled “Ancient Dance” on Tik Tok, which generated 4437 views in the first hour after it was released, this rocked the foundation of our marketing plans. We could achieve for free on Tik Tok what We could not accomplish on other networks through paid advertising. Without a doubt, we now envision a whole new world of endless opportunities for Ali Hugo to stay connected to his fans and reach a new audience.
So What does Hugo’s chances of going viral on Tik Tok mean for the Belief Records team?
Touba Alam responded by saying, “the team has been taking a keen interest in Microsoft’s bid to acquire TikTok in the states, we were disappointed when that deal did not go through. On the other hand, we were glad that Oracle won that bid because the team at Belief Records are experienced users of Oracle software”. “It is great to work with Ali Hugo because he is such a hands-on musician and financial engineer who uses Oracle software for generating all sorts of reports and integrating them into Excel to create KPI,” said Alam.
“So what this means for Belief Records and Ali Hugo is that we are familiar with the Oracle culture, which will help us integrate it to create art that will complement Tik Tok USA,” Alam enthusiastically confirmed.
