Vivo Musique Internationale
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Music Company


VIVO MUSIQUE INTERNATIONALE is a Montreal, Quebec, Canada based music company dedicated to working with music artists and companies with a focus on jazz, world and Latin-tropical genres of music, communities, companies and diverse projects - some already established with international profile and activities, and others who are undiscovered gems. Vivo Musique working in mainly two categories of business: VIVO MUSIQUE Record Label & Artist Management, and VivoPR Media Relations Agency. Vivo Musique Internationale’s founder-principale Glenda Marlene Ruch (aka Glenda Rush) takes a creative and personalized approach towards achieving individual and/or company objectives, and presenting the diverse Canadian talents.

"Glenda is a tireless advocate for artistry — she excels at communicating the excitement and vitality of creative music to audiences everywhere." Darcy James Argue.

VIVO MUSIQUE Record Label/Artist Management: Award: “Manager of the Year”, Latin Awards Canada, 2018 & 2016.Record Label Vivo Musique: Founded in 2013 and dedicated to presenting Canadian-international artists and their original works of music. Launched the album Enamorarse en la playa by the Latin music orchestra, Rafael & Energía Dominicana, led by Rafael, a Montreal based, Dominican Republic born Latin music singer, songwriter and bandleader. In 2017 the album was initially FACTOR funder, and then later launched globally on the renowned and historic world music label, ARC Music Ltd. UK. The album so far has received high critical acclaim that includes a 4 x star reviews in SONGLINES Magazine UK, and in Le Journal de Montréal. Rafael, a recent Permanent Resident of Canada received the first ever award for “Merengue of the Year” from Latin Awards Canada for his composition “Tirando duro”.

Artist Management for music artists and professional personalities. A partnership approach for general career management, representation, bookings, overall development, marketing, media relations and promotion.

VivoPR: Media Relations : Mainly in the areas of music and entertainment and in other industries such as law, science, and education. Glenda is a publicist who has worked on national PR campaigns with companies such as Naxos of Canada Ltd. for their jazz and world music repertoire (since 2011), Spectra Musique, Effendi Records, Laborie Jazz, Universal Music Canada/Verve Music Group and Bergman & Associates Law Firm as examples, and also with individual artists and clients. Emphasis is on the individuality and unique aspects of the project for an outside of the box approach to media relations. With an extensive contact list that includes multi-lingual and multicultural media, individuals and companies. Also offers general marketing services, media training, video, film, theatrical planning and presentations- creative direction, concept and story creation.


About Glenda Marlene Ruch: Founder and principale of Vivo Musique Internationale based in Montreal, Quebec, Canada. She is a native Montrealer whose formative music industry background includes working at Canadian record companies in Toronto such as PolyGram Records of Canada in the Classics & Jazz division, Warner Music Canada in International Marketing, and Universal Music Canada/Verve Music Group, where she was a National Jazz Publicist with an additional focus on developing Latin music and world music product in Canada. Glenda founded Vivo Musique Internationale based on a natural evolution of working on independent projects with Canadian- Latin music artists and jazz repertoire projects in bookings, production, media relations, artist development and promotion. Her work encompasses management, publicity and production as well as creative direction for artists. She received the award “Manager of the Year” from the Latin Awards Canada in 2018 and 2016 in recognition for her work with Latin-Dominican-Tropical artist/orchestra Rafael & Energía Dominicana. Glenda got her start in the music and entertainment industry as a musician/bass player/guitar player and as a theatre student/actress in Montreal. She has a B.A. Honours from the Theatre Department, at York University in Toronto, Ontario and an Attestation de spécialisation professionnelle/Business Marketing, Ministère de l’éducation du loisir et du sport in Montreal, Quebec. Since 2007, Glenda has been working as an educator with the Audio Recording Technology program at Vanier College-CEGEP in Montreal where she leads seminars in career development, industry exploration, music promotion & marketing. She is a member of ACTRA and SOCAN in Canada.