Ali Hugo has signed with UnitedMasters. The Canadian singer-songwriter known for creating concept music is basking in the success of his “Hope for the Meek” album. At the same time, Hugo has already started producing his next project, titled “Afrodisiac.” Afrodisiac is Hugo’s highly anticipated Swahili music EP which takes Hugo to uncharted waters. “We created a communication video to let the fans known about the possibility of initiating the Afrodisiac project. That video went viral, and it put pressure on us to start the recording of the project as soon as possible,” Hugo explained. Initially, we thought of creating a dance record suitable for the many seasonal dance festivals that take place across Africa, for example, the Full Moon party, which takes place yearly in the archipelago of Zanzibar. However, after analyzing the stats of a survey we conducted with the fans, it became clear to us that “Afrodisiac” has to be a holiday music EP. Wheres, we promoted my previous Time Machine EP as the music that would take listeners to the sounds of “Back in the Day.” The survey showed us that “Afrodisiac” should be marketed as the music that takes you on a “Getaway” or Escapade. However, that's just the concept; the music itself will be straight-up radio-friendly Pop music,” Hugo Confirmed. When asked how fans of Hugo’s spiritual music from Hope from the Meek are going to receive the secular “Aphrodisiac” pop music? Hugo responds with “despite the name, the idea behind aphrodisiac is seduction, which leads to Kosher intimate relations”. When we were mapping out the promotion action plan for “Afrodisiac,” we considered “Heart in Motion” by Amy Grant as an exemplary record for making a successful transition from Christian music to a successful secular pop album.
The promotional home base for “Hope for the Meek” was the UK. However, with Afrodisiac, Hugo decided to move that base to Germany. Along with a new Homebase, Hugo signed with UnitedMasters a digital music organization formed by Steve Stoute an industry veteran with impressive credentials as President of Urban Music at both Sony Music and Executive Vice President at Interscope in the ’90s.
"Signing up with UnitedMasters is an exciting change of direction for me. In any new business relationship, the expectations have to be realistic, but I’m convinced that UnitedMasters is a step forward in taking my career to the next level." Hugo reassured his fans.
