A Platform for Ethnically and Culturally Inspired Music
ASERE
Artist
United Kingdom
 
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About: ASERE LIVE IN NEW YORK
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About: ASERE LIVE IN L.A.
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ABOUT
The Cuban group Asere has a new show and an exciting 11-piece band featuring horns, strings, three singers, tres, guitar, bass, and an arsenal of percussion. Formed in Havana in 1998, a group of young musicians came together to explore their shared musical heritage, working with traditional styles long since ignored by their own generation. They were discovered by Totó la Momposina and her manager John Hollis when they visited Cuba the same year. Asere's contribution to the evolution and appreciation of Cuban music across the world over the last twenty years has been significant, bringing fresh energy and innovative songwriting while respectfully reflecting on and revisiting the soulful work of their ancestors.

Asere emerged onto the European scene as young 'soneros' around the same time as the older generation came with the Buena Vista Social Club; indeed, their Tres player Eliades Ochoa gave Asere the mantle 'Son del nuevo milenio' after seeing them perform in Santiago de Cuba. They have lived up to that title and continue to deliver honest roots music with a contemporary twist.

For bookings, please contact Asere's Manager:

John Hollis
john@astarartesrecordings.co.uk