Born in India and now residing in Switzerland, Ajay Mathur gives us something classic as well as unexpected. The traditional Indian elements tucked into a psychedelic/alt-rock package create a unique and inviting sound. This blend is the perfect complement to his emotive vocals.
The track Nothing Really Matters from his 2015 release 9 to 3 is a masterpiece of elegant darkness. It has been nominated for a 2017 Grammy for Best Rock Song. Accompanying the song is a beautiful video that is the result of a collaboration between Mathur and photographer Raffaella Bachmann.
The black and white imagery of the video is a perfect match for Mathur’s aching vocals. Mathur is reflecting on a long-term relationship that has fallen apart. The heartbreak and confusion morph slowly into a numbness and a questioning of the point of existence if things cannot be as they once were. This is a very personal catharsis but it is one many can relate to.
Watch the video for Nothing Really Matters here: https://www.youtube.com/watch?v=vAMkQNsZ8hQ
Stream the full album here: https://soundcloud.com/9to3/sets/9to3
Image by Paul Pacitti (https://paulpacitti.com/)